Arnold Schwarzenegger Named As The Face Of Lidl’s DIY Brand
Action movie star Arnold Schwarzenegger has been named as the new face of Lidl’s Parkside home improvement brand, in several European markets.
Under the motto ‘You got this’, the Terminator star features in TV and social media commercials for the range, which includes a range of DIY and home maintenance tools – around 800 items in total.
‘Strength, Ambition, Practicality
In a statement, Lidl said that Arnold Schwarzenegger ‘goes perfectly’ with the products of the Parkside range, with words such as ‘strength, ambition, practicality and cool attitude’ associated with him.
“I’m here to talk about my tools for success,” Schwarzenegger says in the commercial. “Anything I’ve ever built was because I had the power in the palm of my hands, just like you. I was not afraid to fail, to think outside the box – I built a new box.”
Tackling Plastic Waste
It’s not the first time that the movie star has dipped his toe into the world of retail and FMCG – in 2019, he teamed up with SodaStream on a marketing campaign to encourage businesses and consumers to tackle plastic waste.
“Plastic waste is one of the biggest global threats, and if we fail to take swift and effective action against the flood of plastic, we will go under,”
the former governor of California commented at the time.
Related news
Customers can get advice from an expert
Lidl Hungary is taking another step towards further popularizing and…
Read more >A new variety of tomato has been added to Lidl’s shelves – Herencsényi seedlings for biodiversity
The diversity of landscape varieties plays a key role in…
Read more >Aldi Nord centralises sourcing to raise profitability
In order to make even more use of economies of…
Read more >Related news
The National Trade Association recommends the elimination of margin squeeze
The Hungarian National Trade Federation (OKSZ) is proposing the elimination…
Read more >It will be decided in the second half of May whether the margin reduction will remain in place
When the government introduced the margin reduction, it decided to…
Read more >KSH: food industry sales prices increased by 6.2 percent
In March 2025, industrial producer prices were 7.3 percent higher…
Read more >