Arnold Schwarzenegger Named As The Face Of Lidl’s DIY Brand
Action movie star Arnold Schwarzenegger has been named as the new face of Lidl’s Parkside home improvement brand, in several European markets.
Under the motto ‘You got this’, the Terminator star features in TV and social media commercials for the range, which includes a range of DIY and home maintenance tools – around 800 items in total.
‘Strength, Ambition, Practicality
In a statement, Lidl said that Arnold Schwarzenegger ‘goes perfectly’ with the products of the Parkside range, with words such as ‘strength, ambition, practicality and cool attitude’ associated with him.
“I’m here to talk about my tools for success,” Schwarzenegger says in the commercial. “Anything I’ve ever built was because I had the power in the palm of my hands, just like you. I was not afraid to fail, to think outside the box – I built a new box.”
Tackling Plastic Waste
It’s not the first time that the movie star has dipped his toe into the world of retail and FMCG – in 2019, he teamed up with SodaStream on a marketing campaign to encourage businesses and consumers to tackle plastic waste.
“Plastic waste is one of the biggest global threats, and if we fail to take swift and effective action against the flood of plastic, we will go under,”
the former governor of California commented at the time.
Related news
Lidl innovates with recycled bottles – its own-brand offering is getting greener
Lidl Hungary has taken another important step towards sustainability: it…
Read more >The discount chain is renewing the packaging of PET bottled soft drinks
Lidl Hungary is committed to optimizing the packaging of its…
Read more >More than half a billion bottles were returned in Lidl stores
Lidl has achieved significant results in the return of plastic…
Read more >Related news
OKSZ: Margin stop sweeps inflation under the transparent carpet
According to three-quarters of the population, food prices are rising…
Read more >The names of meat products will be protected – the European Commission’s new proposal shows the way
The European Commission is taking another step towards a more…
Read more >The melon season is in full swing, the campaign has started
This year, a national campaign aimed at promoting one of…
Read more >