PepsiCo introduces a bold new corporate brand identity

PepsiCo added that its corporate brand logo had remained the same for nearly 25 years, while the business grew and transformed in many ways.

“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo chair and CEO Ramon Laguarta.

The launch of the new corporate logo is also an opportunity to highlight the depth and diversity of the company’s product portfolio, as only about a fifth (21%) of consumers can name a PepsiCo brand beyond Pepsi, it added.

The new logo will be incorporated in the redesigned PepsiCo.com website and in the company’s global social channels, such as LinkedIn, Instagram, YouTube and TikTok.

The rollout will be phased across markets, channels, and touchpoints – from food and beverage packaging to its workplaces and signage, linking its portfolio of consumer brands to the corporate brand.

New Corporate Logo

The letter ‘P’ sits at the heart of the logo, surrounded by forms and symbols that represent the values guiding the company into the future: consumer centricity, sustainability, and great taste.

The colour palette is inspired by the rich soils that nourish our foods, refreshing drinks, and the vibrant hues that reflect the company’s commitment to people and the planet.

The new custom typeface, featuring lowercase letters, conveys a sense of approachability that mirrors the bold, consumer-centric spirit of our brands, the company added.

Jane Wakely, chief consumer and marketing officer and chief growth officer of International Foods at PepsiCo, said, “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands.

“By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth.”

PepsiCo comprises over 500 brands, including Tostitos, Gatorade, Quaker, Siete and poppi and employs more than 300,000 people.

The company was formed 60 years ago with the union of Pepsi and Lay’s.