Kraft Reveals New Brand Identity, Logo

The company said it spent eight months developing the new logo, seeking feedback from thousands of employees and consumers worldwide.

 Kraft Foods has unveiled a new
corporate logo and brand identity, saying it aims to better
distinguish its corporate and product brand identity. The new motto,
“Make today delicious”, will accompany a new logo which features
a red smile with seven colored tails, each representing a company
division. The company said it has also developed seven core operating
values for employees, such as “keep it simple,” “inspire trust”
and ‘act like owners.”
The change to the logo will not affect
the classic red, white and blue Kraft Foods logo which appears on its
products. The new corporate logo will be featured on the back of
Kraft-branded items, as well as on the company's magazine and
consumer Web site.