Lidl’s supplier give their faces and names to their products

Transparency is becoming increasingly important in the saleability of products, particularly in the saleability of food products.

The Hungarian Lidl stores have also recognized that if the customers can meet with the name and face of the producer, it can have sales increase effect. More and more consumers are evaluated positively, if the product has been produced by domestic producers. Because of this, in the last five years, Lidl increased the share of Hungarian product offerings from 34 percent to 52 percent in its 154 domestic stores.