Lidl and Eroski make life easier for households with price cuts

Lidl and Eroski have significantly reduced their prices in order to ease the financial burden on households. Both retailers are trying to make essential products more affordable without compromising on quality, by this ensuring that they remain competitive. In Germany Lidl has permanently cut the prices of certain meat and other products. Eroski is investing EUR 71.6m in Spain to lower the price of 700 private labels in 2025.

This article is available for reading in Trade magazin 2025/4.