Price reduction: Milk under 200 HUF at PENNY

By: Trademagazin Date: 2026. 01. 28. 11:58

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

From January 29, Cirmi UHT milk with a fat content of 1.5% will be available at an exceptionally favorable price in PENNY stores. The product will be available on shelves at a price of 199 forints, which corresponds to the price level in 2021. The last time consumers could buy milk at such a low price was five years ago.

PENNY consistently ensures high quality at budget-friendly prices, and this time it will also pass on the discount resulting from more favorable purchasing and raw material prices to customers. The current promotion is an organic fit with the discount chain’s price reduction steps at the beginning of the year: at the beginning of January, it reduced the prices of nearly 70 dairy products, thus supporting everyday shopping and the wallets of Hungarian households.

Cirmi 1.5% UHT milk comes from a domestic supplier, in line with PENNY’s efforts to prioritize products from domestic sources, thus supporting domestic suppliers and contributing to the strengthening of the Hungarian economy.

“At PENNY, we work every day to provide our customers with attractive quality and budget-friendly prices. After the January price reduction for dairy products and then meat products, our customers can now find milk at an exceptionally low price of 199 forints in PENNY stores, the last time this happened was 5 years ago”

– said Zoltán Bálint, Head of Purchasing at PENNY Hungary.