IKEA has reduced prices
According to the head of the company, this is not the year to optimize profits.
According to a Reuters report, IKEA is still sticking to the price cut. The furniture industry giant is trying to keep its prices low despite the fact that deliveries have become significantly more expensive due to the Red Sea attacks by the Yemeni forces.
Jepser Brodin, CEO of Ingka Group, which owns most IKEA stores, said that their priority is still to invest in lower prices. Ahead of the annual meeting of the World Economic Forum, Brodin also said that “this is not the year to optimize their profits”.
This is a year where we have to try to operate more narrowly for profit in order to support people
– added Brodin, who also set a goal for the company to expand in China as well.
Related news
The drastic rise in prices on the Hungarian furniture market seems to have stopped
In the recent period, the pace of drastic price increases…
Read more >Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s…
Read more >We can’t fit them in the kitchen: the IKEA survey examined Hungarians’ storage difficulties
According to 71 percent of Hungarians, maximizing the use of…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >