Gold Friday Reloaded

The Gold Friday campaign of the Dreher Sörgyárak Zrt. in connection with the Arany Ászok brand was relaunched in April this year. The campaign last year has brought renewal not only for the brand but also for the Horeca sector.

The campaign succesfully aims to reverse the negative trend of the continuously decreasing beer consumption in restaurants, with communication and trade marketing tools, strenghtening creative and online activity. The complete implementation of the campaign was carried out by the Human Telex Reklámügynökség (Human Telex Advertising Agency).

The brewery in the 2012 season maintains its current brand message – that Friday is the Day of Recognition after the performance of the whole week, when everyone deserves the honor – a combined offer of a ” pint of beer for the price of a glass of beer”.