Baby brands are more popular than ever

Tesco and a number of other retailers are moving into the baby category with their brands. Tesco is opening a Baby World store, stocking goods for babies and toddlers.

Customers will also be able to order from the catalogue for home delivery. Meanwhile, a wholesaler, Booker, has launched a range of value baby toiletries called The Gentelle. The range consists of five products: shampoo, bath foam, oil, talc and moisturiser.