Polagra winner thanks packaging

AGROHURT is a well established Polish dairy processor specializing in the production, curing, packing and wholesaling of high quality smoked cheese, supplied by the best cheese plants in the region.

 With a clear focus on premium products,
Agrohurt has chosen to compete through quality rather than price,
thus making differentiation on retail shelves a key priority. As a
result, for their latest launch of premium quality smoked cheese in
consumer portions, the company opted for leading edge packaging of
Sealed Air.

The well-known Darfresh® vacuum
skin pack by Sealed Air has long been associated with high perceived
value in food retailing. This packaging ensures enhanced
merchandising appeal. It emphasizes the premium quality of the
product by best showcasing it at retail, making it stand out from
competition. The pack leaves no doubt to consumers that its content
is more sophisticated than that of other products, thus justifying
the higher price.

The new Agrohurt pack comprises a plain
top web combined with a gold bottom web, both running on a Darfresh®
R272 CD packaging line. It is branded with transparent labels,
allowing for an easy change within the wide range of products.

“Thanks to Darfresh® we were able
to successfully expand our product offer and launch totally new and
innovative products on the market”, said Czesław Kuprel owner of
the company.