Amstel Pulse wins GOLD at the Cannes Lions

Amstel Pulse bottle won the Gold Lion at the prestigious 2008 Cannes Advertising Awards. The bottle was selected from over 1,000 entries for best Packaging Design.

 The design of Amstel Pulse is built
around the core Amstel bulls’ eye logo, which was first used more
than 50 years ago. The contemporary bottle with a rip cap is clear,
transparent glass with a unique embossed ‘ripple’ effect that
expresses vibrancy. The shape has been designed to be ‘easy to
hold’.

Amstel collaborated with brand design
agency VBAT in Amsterdam to develop this prize-winning bottle.
International Amstel Manager, Jacco van der Linden, said: "I am
delighted with Amstel winning the first Gold Lion in this new design
category. The award is important to us as a brewer, because it shows
recognition for undertaking new, daring initiatives in a relatively
traditional industry."

Amstel Pulse, which was first launched
in Russia in December 2005, targets the growing global appreciation
for an easy to drink, full strength lager with a refreshingly smooth
taste from the city of Amsterdam.

Currently, Amstel Pulse is available in
nine countries: Russia, Hungary, New Zealand, Greece, Australia,
Dubai, Norway, Italy and Bermuda.