Magazine: Price and quality in shopping

When shopping, price is one of the most important influencing factors for 54 percent of Hungarians – the European average is 65 percent. Product quality is crucial for 46 percent of Hungarian consumers, while the average of 29 European countries is 73 percent in this respect – we learn from an online survey conducted by Nielsen. 59 percent of Hungarians pay attention to promotional information (Europe: 54 percent), but only 52 percent of us are lured by a free gift – the European average is 58 percent. Before going shopping 46 percent gather information in Hungary – the European average is 51 percent and the global one is even higher: 63 percent.