Waitrose Introduces App To Monitor Farm Animal Happiness

Waitrose & Partners has commenced trialling a mobile application that will help the retailer assess the emotional wellbeing of cows in its supply chain.

The app has been introduced with the aim to manage and improve the opportunities that animals have to experience a good and enriching life, and the retailer is hopeful the app will improve animal welfare standards across the UK.

The app can be used by animal welfare inspectors to record different expressive qualities of behaviour, such as whether an animal is relaxed, tense, playful, or anxious – behaviours that are indicative of an animal’s emotional body language and possible signs of their general well-being.

ESM