Anuga 2011: Large number of registrations – from Germany and abroad

All the signals are pointing to success for the coming Anuga, which will take place from 8th to 12th October 2011 in Cologne. All ten of the event's trade shows are posting very strong demand.

The trade fair halls are already almost booked out – six months before the event opens. A particularly exciting element this year is Anuga's partner country for 2011 – Italy. In addition, the continually growing food service and catering market is being much more strongly emphasized within Anuga through the new trade show Anuga FoodService, a concept that is generating a very positive response among exhibitors and partner associations alike. The new layout of the trade show Anuga Chilled & Fresh Food is also popular with the suppliers. “Anuga is once again demonstrating that it is changing with the market and is thus fully exploiting its great innovation potential for the benefit of the exhibitors and visitors,” reports Peter Grothues, Vice President Food, Technology & Environment at Koelnmesse. “We are looking forward to the coming fair with lots of optimism.” Anuga will occupy the entire Cologne exhibition centre – a total of 284,000 m² of gross exhibition space in nine halls, including some with more than one level.

Anuga 2011 will be based on the tried and tested Anuga concept of specialized trade shows. The ten specialized trade shows clearly structure the world's largest and most important trade fair for the food industry according to themes and focal points, and in their respective areas they bring together suppliers from Germany and abroad – ranging from small and medium-size companies to market leaders.