What you can eat today… about healthy lifestyle programs

In the autumn several market research companies published data and results from the domain of healthy eating. Nielsen revealed that Hungarians find healthy food products too expensive. Ipsos found that the number of conscious shoppers grew, but this trend is not connected to health-consciousness – fewer consumers prefer healthy and environmentally friendly products than before.

Norbert Schobert is an emblematic figure of the health movement, who is also respected outside the borders of Hungary. He is of the opinion that masses of consumers still buy cheap food products and spend tens of thousand of forints in the pharmacy, instead of changing their lifestyle. At the same time, he was happy to see thousands of people losing weight and living a healthier life with the Update programme. Update offers 300-400 products which do not contain taste enhancers or other additives. Clinical research in Szent Imre hospital proved that Update products are more enjoyable and more efficient in losing weight than an ordinary diet. At the end of the year the brand will appear in franchise shops and retail units with a new image, in new colours and a new Norbi Update logo – with strong media support. eisbergHungary Kft. is member of a group which has processing and growing facilities all over Europe. Managing director Lajos Hetyei told our magazine that they offer kitchen ready salads for everyday consumption, which are available around the year. They only buy base material from their contractual partners, so vegetable in their salads can be traced back. Most of their buyers are women and their products’ convenience character is enhanced by the four types of fresh dressing they distribute in two packaging sizes. Their primary retail channel is multinational chains, but they are also present in more and more supermarkets now. Soon they will put their organic salad on the market and in December they will come out with an Advent salad. Walmark supports the whole family in health preserving: they sell vitamins, dietary minerals and herbal products. Their experience is that the market of dietary supplements expanded a bit in 2009. Their consumers, whom Walmark tries to reach through its Health Club and media communication, try to avoid getting ill and applying medical treatments. Walmark is about to introduce two versions of their Walurinal product – Walurinal Max and Walurinal Hot Drink. Managing director Bálint Heckenast told Trade magazin that people should understand: it is cheaper to preserve one’s health than to treat problems when they have already developed. Favourable prices, economical packaging units and a high agent content – these are the answers of Dr. Chen Patika to economic recession. They offer a wide range of products, which not only rely on modern science, but on Traditional Chinese Medicine as well. Products can be bought in pharmacies, drugstores and in the units of multinational retail chains. Dr Wang Fan, the managing director of Oriental Herbs Kft. told us that they would introduce several new products in the second half of the year, for instance Homoktövis + Q10 capsule.