Price-to-value ratio is the most important for Hungarians when purchasing food

The most important factor for Hungarians when purchasing food is without doubt the price-to-value ratio, a suvey by market research company NIelsen published today.

In the survey, 47% of respondents said the price-to-value ratio of food products was their most important consideration when making purchases. Price alone was the most important consideration for 43% of respondents. Just 28% said they first considered whether they knew the product or had already used it before making a purchase. Other factors influencing purchases were brand trust, price discounts and recommendations from acquaintances.