Before the customer decides to buy a product and puts it into the basket

Nielsen’s Europe-wide experience is that market players need to concentrate on the following if they wish to increase sales in the current economic environment: new products, pricing, promotions, POS activities and finding new customers. They can achieve their common goal if merchandising meets consumer expectations as much as possible. When in-store sales increasing activities are planned, it is necessary to be aware of the factors that influence consumers in choosing the stores where they do their shopping. Many things happen inside a large store at the same time and thousands of goods are competing to be picked. Nielsen’s Retail+ service measures whether the agreements of retailers and manufacturers is put into practice in FMCG stores. This is a great help for sales and marketing experts of both sides as they get a clear picture of their own and their competitors’ POS activities and how consumers react to them. On demand we have the capacity to visit all 170 hypermarkets, more than 1,000 stores with a floor space between 401 and 2,500m² or several thousand small food/household chemical and cosmetics shops.