Back from the USA

Last year Katalin Mandel, general secretary of the association was invited to the annual conference and congress of the International Franchise Association (IFA). She told our magazine: franchise is conquering the world, enterprises like to join established brands and popular concepts. In the USA networks are growing twice as fast as before, and they reach the 500-member threshold quickly. The global trend is that more and more groups operate not just one but several networks. //