AM: the range of HIR trademarked products has expanded further

űThe announcement highlighted that the Ministry of Agriculture’s goal in organizing the Producers’ Communities Day annually is to promote cooperation between producers and their organization into communities by presenting good examples of producer communities, transferring their knowledge, and exchanging their experiences.

They emphasized that traditional and regional products are part of the cultural heritage and contribute to strengthening local identity

Distinguishing them with trademarks and geographical indications is a unique tool in the hands of producer communities, with which they can authentically distinguish their products from mass products in fierce market competition. After obtaining the protection of trademarks and geographical indications, an important step is utilization, i.e. popularizing these products with targeted marketing and promotional programs. The role of producer communities is also crucial in this stage. The “Traditions-Tastes-Regions” program was launched by the Ministry of Agriculture in 1998, with the aim of joining the EU’s EUROTERROIRS program and creating a collection of Hungary’s traditional and regional agricultural products.

The HIR trademark program has been operated by the ministry since 2010 as a preschool for the Geographical Indications Program

The HIR trademark competition is open to traditional and regional products – the announcement reads. It was added that HIR trademark exhibitors from different regions of the country also presented their products at the event. The regional presentations of Northern Hungary, Northern Great Plain, Southern Great Plain, Central Hungary and Central Transdanubia drew attention to the fact that our traditional gastronomic culture is not only a treasure to be preserved, but also a pledge of our sustainable prosperity in the future. At the ceremony, three professionals received ministerial certificates of recognition for their outstanding and exemplary activities.

MTI