Alpro KIDS: lactose-free, vegan new products for children

Delicious and healthy – without compromise

The new Alpro KIDS products are naturally lactose-free and 100% plant-based. 100 ml of plant-based drink or 100 g of soy yogurt is a source of plant-based protein, calcium and vitamin D2, nutrients necessary for the normal growth and development of children’s bones. They also contain iodine, vitamin B2 and – with the exception of oat bran – vitamin B12, making them both delicious and healthy. They are recommended to be consumed as part of a varied, balanced diet and a healthy lifestyle.

A tasty flexitarian option for children

Alpro KIDS offers families a simple solution to integrate plant-based foods into their everyday lives in a playful, gradual and enjoyable way, as this way even children can recognize that a meal can be both healthy and delicious at the same time.

The products are a perfect choice at any time of the day – for breakfast, lunch or snack – and for school or even at home.

“With the Alpro KIDS product line, we want to show that plant-based nutrition can be delicious and balanced even in childhood. We consider it important that not only parents, but also children learn about the benefits of a flexitarian diet – not through prohibitions, but through positive experiences. The At Danone, we see this trend as the nutritional model of the future, which does not exclude, but rather expands consumption options. That is why we want to offer an attractive solution for all ages”

– said Melinda Mizser-Sebők, Senior Brand Manager of Danone’s Alpro brand.

A tasty game – with Alpro’s little heroes

KIDS products appear in cheerful, fabulous packaging, decorated with characters dreamed up by Alpro, referring to each product. Families can also meet them in an online game by scanning the QR code on the packaging. The visual world aims to make plant-based nutrition lovable for everyone. When a product is healthy for parents and delicious for kids, it’s a win-win situation.

Each product is formulated with a dosage and flavor tailored to children’s needs to meet both parents’ nutritional expectations and children’s tastes.

Product family members

• Alpro KIDS Chocolate-flavored oat drink with added calcium, iodine, vitamins B2 and D2. Ultra-high temperature heat-treated (UHT).
• Alpro KIDS Strawberry soy drink with added calcium, iodine, vitamins B2, B12 and D2. Ultra-high temperature heat-treated (UHT).
• Alpro KIDS Vanilla-flavoured fermented soy product with added calcium, iodine, vitamins B2, B12 and D2
• Alpro KIDS Fermented soy product with strawberry, with added calcium, iodine, vitamins B2, B12 and D2