Apple variety added to the Strongbow Ultra range in the United Kingdom

Strongbow Ultra gluten-free and vegan ciders contain 80 calories per can, and the product is now also available in apple flavour in the United Kingdom. Rachel Holms, Heineken UK cider brand director: “With this launch, we will catch the eye of Gen Z and Y shoppers on the hunt for a new summertime drink to sip, who otherwise reach for RTDs and spirits.”