Apple variety added to the Strongbow Ultra range in the United Kingdom

By: Trademagazin editor Date: 2023. 05. 02. 11:00

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Strongbow Ultra gluten-free and vegan ciders contain 80 calories per can, and the product is now also available in apple flavour in the United Kingdom. Rachel Holms, Heineken UK cider brand director: “With this launch, we will catch the eye of Gen Z and Y shoppers on the hunt for a new summertime drink to sip, who otherwise reach for RTDs and spirits.”