Alcohol-free novelty in the Balaton wine world

By: Trademagazin Date: 2025. 07. 04. 11:29

Laposa Birtok has reached a new milestone: it has introduced its first alcohol-free wine, Laposa Vitorlás Alcohol-Free Italian Riesling, which offers conscious consumers an uncompromising wine experience. The wine presentation was held in front of an exclusive professional audience in the special atmosphere of the downtown restaurant, where the guests were welcomed by the perfect harmony of wine and gastronomy.

Innovation in winemaking – an experience without alcohol!

On July 3, Bence Laposa, the owner of the winery, introduced the cellar’s new product, the alcohol-free version of Laposa Vitorlás Italian Riesling. The drink, which preserves the traditional character of the fresh and vibrant Italian Riesling from the Balaton Uplands, offers a full-fledged alternative to those who, for whatever reason (be it driving, pregnancy or a conscious lifestyle), do not consume alcohol, but at the same time do not want to give up the quality wine experience.

The wine presentation was graced by two guests of honor, who provided a credible professional background for the event. They further deepened the discussion about the place and possibilities of alcohol-free wines in Hungarian wine culture with their professional opinions and thoughts.

Nyitrainé dr. Diána Sárdy, President of the Hungarian Wine Academy, Institute Director of the MATE Institute of Viticulture and Enology, stated the following:

“Innovation and product development, which is very important, since we can now also contribute to wine consumption within health-conscious food consumption. We know well that alcohol-free wines have a lower calorie content, and they can be consumed anywhere, anytime, no matter the circumstances.”

Mátyás Szik, a consultant working with Hungarian wineries, put it this way:

“What got me into wine was not the alcohol, but the complexity of wine and the raw material it requires, the grapes, and the possibilities of the drink made from it, which can contribute to a real dinner experience. And this Italian Riesling shows that alcohol is not necessary for the experience.”

This means nothing more than a conscious decision, without compromises.

The main target group of the Laposa Vitorlás Alcohol-Free Italian Riesling wine is conscious consumers who are looking for a taste experience, but not necessarily alcohol. For expectant mothers, drivers, those following a health-conscious lifestyle, or those who want to look presentable while working, this new item can be a safe and elegant choice – a glass of wine that can also be part of the moment. During the presentation, guests were not only able to taste, but also had a real wine experience accompanied by a few bites, while the atmosphere of the Tigre basilica perfectly framed this special moment.