Alensa: Leading the Central European market with new stores and cutting-edge technology

Alensa, with Czech-Slovak roots, began its journey in 2005 as an online contact lens retailer. It has now grown to become one of the largest online optical companies in Europe, operating more than 40 online stores in the 27 EU Member States, as well as in the United Kingdom, Norway, Switzerland, Ukraine and the United Arab Emirates.

The importance of physical stores is demonstrated by the fact that last year they recorded a sales increase of more than 97%. “The expansion of the store network is a clear response to the growing demand of our customers: they want to contact us personally, seek professional advice and try on products on site,” said Ján Jacina, Director of the Alensa Optical Network. He adds that while online sales remain a strong pillar, physical stores are key to further growth, providing the choice between personal and convenient online shopping.

The Hungarian network and expertise

Currently, there are four Alensa showrooms in Hungary: in Budapest, Győr, Pécs, and the newest location in Kecskemét. In addition, there are three franchise partners in Dunaharaszti, Veszprém, and Nyíregyháza. The newest store in Kecskemét opened in the city center, on Kossuth Square, in an easily accessible, busy location.

“We guarantee the same full-range optical service in all our stores: vision testing with the most modern equipment, contact lens fitting and control, and eye pressure measurement. Qualified optometrists and opticians are at the disposal of customers, and we welcome them with a huge selection at every location,”

– emphasized Róbert Tóth, Alensa’s manager for the Hungarian market.

Global trends and vision correction

The dynamic growth of vision correction demand in the expansion of the optical market The global eyewear and optical market is expected to reach $180 billion by 2025, with a steady 6-8% annual growth rate. It is estimated that around 4.5 billion people worldwide wear glasses, and about three-quarters of the adult population uses some form of vision correction device. Myopia is the fastest growing eye condition affecting the world’s population. data-saferedirecturl=”https://www.google.com/url?q=https://www.fortunebusinessinsights.com/industry-reports/eyewear-market-101749&source=gmail&ust=1773398887787000&usg=AOvVaw33kSmoiARG0JsBn6PmqhmJ”>30-40% are affected, and the use of digital devices will only increase this rate further. According to the latest research in Hungary, 60-66% of the population wears glasses, but it is worrying that up to one in three people uses an inappropriate diopter correction. This highlights the key role of regular eye examinations and professional optical care.