Aldi launches free “Aldiploma” course for its wine shoppers

Aldi is launching its own wine course to help shoppers navigate the wine aisles.

The launch follows research which shows two thirds (63%) of Brits are baffled and a further 57% admit to “feeling daunted” when it comes to buying wine.

The wine course aims to help its customers discover the best ways to taste wine as well as helping them get to grips with their red and white grape varieties, and learning to pick their favourites by region.

The Aldiploma is available to download for free via Aldi.co.uk/Aldiploma with those taking up the training having the option to buy an accompanying case featuring a selection of Aldi’s wines.

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