The signation of the new advertising ethics code

From the 30th September the new Code of Hungarian advertising ethics will come into force, with expanded content, renewed in structure and signed by 26 organizations on 16th September.

The preparatory and consultative work was made by the experts of the Advertising Self-Regulatory Board and the Hungarian Advertising Association. The base was – just like almost everywhere in the world – the International Chamber of Commerce (ICC) Code.
The Code can be downloaded from www.mrsz.hu and www.ort.hu websites.