Huge growth about the corner when it comes to e-commerce

Change is upon us, and it’s time to embrace it. We’re all on the hunt for every growth opportunity abound in our industry, but finding them requires a scientific guide through uncharted territories. Simple measurement of the past won’t predict the future. Why? Because the path-to-purchase is no longer linear. Navigating consumer preferences today requires not just data sets, but data assets that continually assess, monitor and inspire differentiatedmarket offerings.

One new reality that’s a tough pill to swallow is the slowing rate of FMCG consumption. As 2018 winds to a close, we’re left pondering how to stimulate organic growth, beyond just dollars, in the movement of product volume in particular. Today, our industry is being rocked by a shift away from in-home food and beverage consumption, and this has caused challenging conditions to say the least. In fact, the gap is shrinking in terms of how consumers allocate their in- and out-of-home food expenditures. While American consumers still claim to spend twice as much on in-home consumables as they do on dining out, when compared to 2011, Americans are spending nearly 2% more on dining out, and 2% less on food and beverages at home.It’s pivotal to understand the drivers of consumer intentions in order to encourage enhanced spending. The mindset of Americans has shifted dynamically in the last decade, and though consumption has been flat in stores, there’s been upticks in optimism that appear in favor of future FMCG growth.