Brilliance products will be distributed throughout Asia

By: Trademagazin Date: 2023. 05. 16. 11:42

After a two-month journey, the first ship shipment of Brilliance Tisztítószer Gyártó Kft. has arrived in Vietnam, and the products of the Hungarian company producing eco-cleaning products have already been put on the market in the country with a population of 100 million. Antal Nagy, the company’s managing director, said that quality European goods have a reputation in Asia, and their Vietnamese partner wants to be a reseller on the entire continent. He said that Brilliance also wants to open to the Turkish and Western European markets.

The 27-year-old Brilliance Tisztítószer Gyártó Kft., which is 100 percent Hungarian-owned and has domestic research and development, is facing an export explosion. In 2019, it decided to completely switch to the production of environmentally friendly and human-friendly products in the spirit of social responsibility.

Antal Nagy, the company’s managing director, talked about the fact that more and more people are interested in their products from the international market, for example, they recently signed a large-scale agreement with a Vietnamese entrepreneur.

“Our partner was looking for a high-quality product line in Hungary that he could market in his country, so he found us during a visit here. However, unlike the majority of our customers, he did not want to sell our cleaning products under his own brand, but wanted to export the Brilliance brand to the country. At first, he also insisted that he would buy our automotive cleaning products with a Hungarian label, but in the end we stuck with the English wording. The reason for this is that European goods still have a huge level and fashion in Asia”

he pointed out.