Opening the door for Hungarian innovations

One of the Hungarian National Trading House’s (MNKH) goals is to support Hungarian startups and innovative SMEs, assisting them in entering foreign markets. CEO Zsanett Ducsai-Oláh and Kata Pál, director of technology and knowledge transfer talked to our magazine about the details. They told that innovative knowledge is one of Hungary’s export products with the biggest potential. This is the reason why MNKH established its Technology and Knowledge Transfer Directorate, which works in close cooperation with the National Research, Development and Innovation Office and the Design Terminal. MNKH shares market information with companies and helps selling their products and services. It is very important that all of this is done on sector-by-sector basis. MNKH finds it important to pay attention to lesser-known but promising enterprises too. The trading house started its Innotrade programme for startups, assisting them in participating in prestigious international trade fairs. Enterprises who wish to join the programme can sign up at www.innotradeprogram.hu. We also learned that Hungary has the best chances for international success in the field of infocommunication, e.g. smart city concept, agricultural informatics, etc., home security and healthcare. MNKH can only help those companies to enter new markets which have an English-language website and good business communication skills. MNKH has trading houses in 29 countries but they plan to open more, so that as many Hungarian enterprises can be matched with international business partners as possible, by organising trade fair presence and workshops for them. (x)

Ducsai-Oláh Zsanett, vezérigazgató és Pál Kata
ágazati, technológia és tudástranszfer igazgató
Magyar Nemzeti Kereskedőház