AI was used to create Alíz, the new face of Allee’s campaign

By: Trademagazin Date: 2025. 04. 02. 10:59

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A creative, female character created with the help of AI will lead the spring campaign of the Allee shopping center: she will be called Alíz, and she will have a prominent role in the promotion of programs, products and services, as well as in delivering important messages for the shopping center to the audience. Her appearance is linked to Allee’s innovation-focused campaign, but it is possible that she will also be part of its general communication in the future. Between April 1 and May 11, the Allee atrium will be transformed into a futuristic Future Space and the connection between robotics, the arts, the human mind and AI will also be in focus at the shopping center’s events.

Technological development has become a part of our everyday lives, AI, robots and people are now shaping our future together. Allee’s spring campaign, as well as the exhibition and program series that will take place within it, will present a variety of colorful technological innovations, innovative materials, tools and fresh ideas that are already shaping the future in the present. The daily operation of Allee shopping center includes innovations, the application of digital solutions and the embrace of future-oriented initiatives. This approach is reflected in Alíz, who, as a character created as a result of artificial intelligence and human interaction, is the new face of Allee shopping center’s spring campaign. Her presence is not intended to replace living people, brand ambassadors, communication partners and models, but rather provides an opportunity to speak in a creative and innovative way about topics such as healthy lifestyle, sustainability or animal protection, among others.

Alíz is an empathetic, stylish, open, conscious and responsible character who will be present on the shopping center’s digital platforms with photo and video content. She exercises, eats healthily, goes to the movies, buys clothes, or reads a book, but her occasional small mistakes and clumsiness remind everyone not to expect unrealistically high standards from ourselves or others. With her kind, positive, everyday personality, she wants to show how one can strive for balance in health and environmental awareness, social responsibility, and everyday personal development.