AI Readiness Index 2025: we are more prepared now

PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary.

According to the survey, 24% of pensioners, Baby Boomers and Veterans use AI in their daily lives 

This article is available for reading in Trade magazin 2025/11.

The 2025 AI Readiness Index debuted at the AI Summit and shows significant progress: the technological maturity of Hungarians has increased from last year’s 3.9 to 4.44. In practice this means that 83% of Hungarian internet users are now aware of what AI is and 42% use AI platforms on a daily basis. The most popular tool remains ChatGPT, followed by Gemini and Copilot.