AI and SEO: SMEs are on the verge of revolutionary change

“Small and medium-sized business leaders urgently need to understand that visibility on AI-driven tools can already be a critical competitive advantage for them. It is not enough to think in traditional SEO terms; their content must be structured, clear and truly useful in order to be discovered and recommended by AI-driven platforms such as ChatGPT, Perplexity or Gemini,”

points out Mihály Tóth, marketing communications expert.

The change is truly significant: in the first five months of 2025, AI-powered platforms generated a total of more than 107,000 visits to 19 different websites, compared to just over 17,000 a year earlier.

This trend is particularly important for SMEs because on AI-powered platforms, users turn to the systems with targeted, specific questions. These are often complex questions that require a high level of trust, expertise and a quick response, for example regarding financial advice, legal issues or health issues. This means that the expert content, knowledge materials and product descriptions offered by SMEs play a key role, as AI platforms can present these to the relevant target audience faster and more directly.

According to the report, AI platforms operate fundamentally differently from Google’s traditional search engine. While Google’s ranking system is based on link building, slow indexing, and patience, these factors are less important for AI-powered platforms. Instead, it becomes crucial that content directly answers users’ questions and is presented in an easy-to-read, structured format. There is no long indexing wait, no competition for the top of the search results, but instant discovery if the content is relevant and well-structured.