Auchan Retail Expands African Footprint To Algeria

By: Trademagazin Date: 2023. 05. 18. 09:15

French retail group Auchan plans to enter Algeria in the fourth quarter of this year in partnership with the Great Way Group, a retail player operating in the Maghreb region.

The move will mark Auchan’s expansion to a third country in the continent after Senegal and Côte d’Ivoire.

The partnership will see the opening of a 5,000 square-metre Auchan branded hypermarket in the capital city of Algiers, managed by the Great Way Group.

Further expansion across the country is also being considered, Auchan noted.

Yves Claude, chairman and CEO of Auchan Retail said, “To continue and expand our development in Africa, we are entering into a responsible partnership with one of Algeria’s leading retailers.

“We share a three-fold ambition: offering residents a novel shopping experience; offering them products that are good for their health and for the planet; and contributing to Algeria’s development, as far as we can, by encouraging the creation of agricultural value chains and local food production.”

Since 2015, the retailer has been operating in Senegal, where it currently runs 37 stores and an e-commerce website. Auchan entered Côte d’Ivoire in June 2022, and now has 13 outlets in Abidjan and Bouaké.

ESM