Adidas sales in China return to growth while UK sales remain doubtful

Adidas has reported a faster-than-expected growth in sales in greater China as stores continued to reopen in the country post-lockdown.

While Chinese sales returned to growth, the business awaits for sales to return to normal in Europe and US as stores are due to reopen this month.

The sportswear giant said in April that it expected a 40 per cent drop in second-quarter sales as well as a drop in second-quarter operating profit of more than €100 million (£88.3 million).

Adidas said it now expected second-quarter sales for the region to be around the same as last year.

Meanwhile, stores have remained closed in the UK since March 23 but are due to reopen in England from June 15.

Retail Gazette