Belgium’s Colruyt Group launches data protection initiative

Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional purposes. The Belgian retailer wants Xtra to become an effective “personal assistant” and to build a transparent, secure and customer-focused digital ecosystem that connects all of its chains.

This article is available for reading in Trade magazin 2025/12-2026.01