Shoppers are scared of data theft
More and more shoppers are worried about their shopping details being leaked, forcing retailers to take action, according to EY’s latest international survey (conducted with more than 23,000 consumers in 30 countries). 61% of shoppers are afraid that their identity will be stolen and 54% are worried that the company they share their information with will be the victim of a cyber-attack.

Zala Mihály
kibervédelmi
üzletágvezető
EY Magyarország
“Strengthening the information security of their organisation should be at the top of every business leader’s priority list”,
told Mihály Zala, head of technology risk and cyber security at EY Hungary. //
This article is available for reading in Trade magazin 2024/8-9
Related news
EY Magyarország to launch pioneering new service with globally acknowledged managers
EY is launching a new service called AI Confidence, to…
Read more >Cybersecurity: careless domestic firms could be sanctioned
On 18 October the NIS2 – the revised EU cybersecurity…
Read more >The GDPR was nothing in comparison: the deadline for the creation of the NIS2 framework is approaching
Due to increasingly frequent cyber threats, the European Union drafted…
Read more >Related news
Saving money, searching online, hunting for deals – this is how Europe will shop in 2025
58% of European shoppers still don’t expect their purchasing power…
Read more >Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded…
Read more >The European Union has launched a joint investigation into Shein – serious consumer protection concerns have been raised
The European Commission and EU consumer protection authorities have jointly…
Read more >