Shoppers are scared of data theft
More and more shoppers are worried about their shopping details being leaked, forcing retailers to take action, according to EY’s latest international survey (conducted with more than 23,000 consumers in 30 countries). 61% of shoppers are afraid that their identity will be stolen and 54% are worried that the company they share their information with will be the victim of a cyber-attack.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2024/08/Zala_Mih_ly_EY.jpg)
Zala Mihály
kibervédelmi
üzletágvezető
EY Magyarország
“Strengthening the information security of their organisation should be at the top of every business leader’s priority list”,
told Mihály Zala, head of technology risk and cyber security at EY Hungary. //
This article is available for reading in Trade magazin 2024/8-9
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