Accenture survey: this year, the Y generation is spending the most money on Christmas shopping

According to Accenture’s survey, this year US buyers will spend more on Christmas shopping than last year during, and the Millennium (Y generation) will spend the most. The members of the Y generation are consciously thinking about where to buy.

According to the 12th Annual Holiday Shopping Survey, US buyers spend an average of 658 USD during the Christmas purchases this year. In 2017 this amount was 632 USD. 90 percent of the respondents said that they would spend at least as much money or more this year for gifts as last year (53 percent and 36 percent) and only 10 percent will spend less this year.