Gruppo Campari Eyeing Absolut Brands

By: trademagazin Date: 2008. 04. 09. 00:00

The company has made 12 acquisitions in 12 years and is “constantly on the lookout” for new purchases.

 Italian
drinks company Gruppo Campari, owner of Skyy Vodka, would consider
buying any brands from Absolut vodka maker Vin & Sprit that the
Swedish company's new owner, Pernod Ricard SA, might put up for sale,
its chief executive officer said.

But in an e-mailed statement, Pierre
Pringuet, managing director of France-based Pernod, said on Monday
the company did not plan to sell any brand except those necessary for
antitrust reasons.
With a costly 5.63 billion euro ($8.9 billion)
bid, Pernod emerged last week as the winner of an auction run by the
Swedish government to privatize its state-owned spirits company Vin &
Sprit, maker of Absolut vodka, Cruzan rum, Plymouth gin and Fris
vodka.
Last week, Pernod's deputy managing director in charge of
finance, Emmanuel Babeau, said in an interview that Pernod would
likely sell Plymouth, and that any sale would likely take place
within six months of closing the Vin & Sprit deal.

 

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