Visa and Disney enter into multi-year strategic partnership

By: Trademagazin Date: 2025. 01. 23. 11:17

Today, The Walt Disney Company and Visa, a world leader in digital payments, announced a strategic alliance that will bring a host of benefits and offers to millions of Disney fans across Europe, Middle East and Africa (EMEA). The multi-year relationship will make Visa the Official Payment Partner of Disneyland Paris, as well as Disney Store and Disney Theatrical Group in EMEA. Visa will also be able to explore opportunities with other Disney businesses, helping to elevate the way fans create memorable moments.

The alliance with Disney will bring exciting opportunities for Visa’s customers in the region, including unique benefits and offers across Disney’s products and services such as special offers on merchandise, access to pre-sales and priority bookings, and invitations to tailor-made events and experiences. This will include privileged access to Animagique Theater and Stitch Live! for a select number of Visa cardholders at Disneyland Paris. Additional cardholder opportunities as part of Disney Theatrical Group and Disney Store will be announced in the future.

Visa will also work alongside Disney to explore opportunities to provide its expertise integrating digital payment solutions in Disney platforms and applications. This collaboration will combine Visa’s world-class roster of sports sponsorships and partnerships with one of the world’s preeminent entertainment and travel brands to further drive impactful experiences for clients and cardholders.

Kim Kadlec, Chief Marketing Officer, Visa Europe commented: “I am thrilled for Visa to partner with Disney to deliver seamless and secure payment experiences, helping to create memorable moments for Disney fans whether spending a day at Disneyland Paris, buying tickets for a Disney musical in London’s West End, or shopping at a Disney Store.”

“This strategic alliance builds upon our successful relationship with Visa in the US, providing great opportunities for the EMEA business,” said Cathy Cline, The Walt Disney Company Senior Vice President of Corporate Alliances and Card Services. “Like Disney, Visa is focused on innovation, creativity and customer service. By welcoming them as the Official Payment Partner of Disneyland Paris, Disney Theatrical Group and Disney Store in EMEA, our fans will enjoy convenient and seamless payment experiences as well as special cardholder opportunities.”

In addition to the longstanding alliance between Visa and Disney in the US, last year saw the two brands collaborate in EMEA when Visa served as the official partner and sponsor of a range of magical experiences in celebration of Disney’s landmark 100th anniversary.