A new era in the brand’s history begins with the world-famous pop star: a focus on culture, creativity and exceptional coffee experiences

The world-famous pop star is known not only for her distinctive voice and energetic performance, but also for being a defining figure in modern style and cultural trends. With a restless curiosity and a passion for experimentation, Dua Lipa is always able to innovate and evolve, values ​​that Nespresso has always believed in. Art and entertainment have always been closely linked to the brand, which celebrates every moment of inspiration, where exceptional ideas take shape and everyday rituals become extraordinary.

Leonardo Aizpuru, Chief Marketing Officer at Nespresso, said:

“We are excited to welcome Dua Lipa to the Nespresso family. A true explorer, always curious and always trying something new. Her energy is a perfect fit for the direction we are taking as a brand. Our mission is to inspire endless possibilities for discovery through exceptional coffees, and Dua Lipa brings this vision to life with a modern, natural ease. Together, we want to inspire a new generation to confidently open up to new flavors and discover how coffee can become a truly exceptional experience.”

Beyond music, Dua Lipa has created important cultural spaces that embrace storytelling, creative expression, cultural discovery and the rhythms that define our everyday lives. Through her book reviews and value-creating conversations, Dua Lipa invites us to contemplate, reflect and connect. These are the very points along which Nespresso is also committed to creativity and culture. Dua Lipa’s collaborations with various artists demonstrate her openness and versatility, and her commitment to constantly expanding her creative vision.

Dua Lipa said:

“I feel like I grew up with Nespresso. I’ve always had a Nespresso machine around me – at home with my family, on set, in hotel rooms – so it was a natural fit for me to work with them. I love how they’re always exploring new flavors and finding ways to evolve as a brand. It’s been a lot of fun working together and this is just the beginning!”

New global campaign coming soon

On April 14th, Nespresso will launch its global, cross-platform Vertuo World campaign, marking the first milestone in a new creative era for the brand. The campaign is fronted by Dua Lipa, who showcases Nespresso’s commitment to discovery and exceptional coffee experiences in a way never seen before. Alongside Dua Lipa, well-known brand ambassador George Clooney will make a brief appearance, providing a familiar connection to Nespresso’s heritage.