The world’s largest IKEA fulfillment center opens in Hungary

By: Trademagazin Date: 2025. 04. 01. 11:03

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With an investment of more than 20 billion forints, IKEA has begun testing a new business model, centered on the Soroksár store. The Swedish furniture chain was the first to develop a logistics system here, which, if successful, could be introduced in up to 40-50 other stores worldwide. In an exclusive interview with Pénzcentrum, Tolga Öncü, Ingka Group’s retail manager, spoke about the details of the project, the effects of robotization, the role of employees and the future of physical stores – writes Pénzcentrum.

In a new role: the Soroksár store becomes a fulfillment center

The Soroksár IKEA store has been expanded with a completely new function: from now on, it is the world’s largest IKEA fulfillment center, which focuses on faster service of online orders and more efficient logistics operations. The decision was preceded by thorough preparation, and the selection criteria included the fact that there has been no central warehouse capacity in Hungary, but the openness and expertise of the Hungarian team were also decisive factors.

“When it comes to pilot projects, we always look for a location where the chances of success are the highest. Soroksár has an extremely competent and courageous team who are open to innovation,” said Öncü.

Robots and artificial intelligence – but not job cuts

One of the most important elements of the Soroksár development is the use of automation and artificial intelligence. Some of the warehouse work is done by robots, and AI helps, for example, with the optimal placement of goods – thereby making online orders faster and more efficient.

However, technology does not replace human labor, but rather complements it. Instead of moving goods, employees can spend more time on customers, advising, and building personal relationships.

“Robots do not take away jobs. On the contrary: they free our employees from physical tasks, so they can be with customers more,” emphasized the manager.