Google rented the world's largest billboard
In an era when digital screens large and small proliferate but attention is increasingly scarce, some marketers are making a huge bet that one of the biggest displays in the world will captivate audiences.
Their gamble: the largest and most expensive digital billboard in Times Square, which will light up on Tuesday night.
Photo: nytimes.com, Richard Perry
The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the Times Square “bow tie.” Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets. (MTI)
Related news
Related news
Quality and innovation: SPAR’s own-produced range expanded with 51 new products
Fifty-one new, high-quality food products have been added to the…
Read more >PICK Bordeaux tours expand with three new routes
Almost half of Hungarians exercise regularly, at least 1-2 times…
Read more >Q-Automotive Ltd. and SZTE are developing a biopolymer-based packaging material that can be composted at home
Q-Automotive Kft. and the University of Szeged (SZTE) are developing…
Read more >