The world’s smallest beer bottle from Carlsberg – Video of the day

Carlsberg supports its message about responsible and moderate alcohol consumption with a creative idea: in collaboration with the Swedish research institute RISE and a miniature artist, they created the world’s smallest beer – a bottle of just 12 millimeters high, containing a few drops of non-alcoholic beer. The goal of the campaign is not to break the Guinness record, but to creatively convey a message. According to Carlsberg, this is their most modest idea ever, which symbolically shows: sometimes the smallest gesture carries the biggest message.