World’s first plastic-free grocery aisle opens in Amsterdam

Dutch grocery chain Ekoplaza has installed an entirely plastic-free supermarket aisle in its Amsterdam store, to help shoppers cut down on plastic packaging. They realised the project in partnership with British environmental group A Plastic Planet. The Ekoplaza Lab is a 60m² space installed in-store, where instead of plastic fixtures and fittings they used lampshades reclaimed from other stores, metal and wood shelves and cardboard labels. Most importantly the almost 700 products for sale are packaged using non-plastic materials. //