The Hungarian origin of the goods is getting more important to the costumers
After the good quality and the appropriate price, domestic origin has become the third most important criterion in selecting a product.
Slight increase has been experienced in the ground of domestic products –claims GfK Hungária Market Researching Institute. Sixty-eight percent, of the asked persons stated that it is important that the goods has Hungarian origin, which is a significant increase to the 52 percentage that was measured in 2005. The customers pays attention mostly on product quality and accurate pricing. Twelve percent always, twenty-one percent often tries to look after the details of the purchasing actions before shopping. Nearly half of the customers are searching consciously promotional products and 40 percent are comparing the special price and the normal price.
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