Half of shoppers feel they know more than shop assistants

According to a study by Motorola on the last Christmas season, because of their smartphones with internet access shoppers feel they are better informed abut products and promotions than shop assistants. 61 percent of participants said they use their smartphones (price comparison, etc.) while shopping and 47 percent was of the opinion that a shop assistant is more credible if he gives advice with some kind of modern device in his hand.