Customers appreciate the support of social goals
An increasing number of Hungarian consumers are willing to pay more for a product or service if they know that the companies in their program directly supports social goals. 43 percent of the Hungarians are willing to buy at higher prices, if they know that the companies in their programs directly support social goals. Two years ago, this ratio was only 32 percent – the Nielsen consumer information and knowledge services company reveals in its research on the corporate responsibility of the companies.
During the six months prior to the survey, 31 percent of the Hungarian consumers bought at least one product or service from a company, which was known to directly allocate money to social concerns. In this respect, Hungarians have more positive attitude toward companies, that are supporting programs for social purposes than the European average.
In fact, in the surveyed twenty-nine countries of Europe, only an average of 27 percent of the respondents purchased a service or product of such companies, during the half a year prior to the research.
Related news
Related news
In June, the annual decline in producer prices slowed down in Germany
In Germany, producer prices fell by 1.6 percent year-on-year in…
Read more >Rural accommodations closed a stronger half year than last year
The momentum of tourism in 2023 will continue to make…
Read more >Munch is now available in every Auchan store
From the beginning of May you can get the three…
Read more >