Customers appreciate the support of social goals

An increasing number of Hungarian consumers are willing to pay more for a product or service if they know that the companies in their program directly supports social goals. 43 percent of the Hungarians are willing to buy at higher prices, if they know that the companies in their programs directly support social goals. Two years ago, this ratio was only 32 percent – the Nielsen consumer information and knowledge services company reveals in its research on the corporate responsibility of the companies.

During the six months prior to the survey, 31 percent of the Hungarian consumers bought at least one product or service from a company, which was known to directly allocate money to social concerns. In this respect, Hungarians have more positive attitude toward companies, that are supporting programs for social purposes than the European average.

In fact, in the surveyed twenty-nine countries of Europe, only an average of 27 percent of the respondents purchased a service or product of such companies, during the half a year prior to the research.