A vásárlók bevonásával készült az ALDI Kasszasztori reklámkampányának folytatása

The first spots of one of ALDI’s most successful advertising campaigns, Cashier Stories, were broadcast four years ago, in which customers tell ALDI employees – and other customers – at the checkouts about the advantages of the department store chain, highlighting the high-quality products, which, even if you buy a lot, will result in a low total bill. One of the commercial versions, the “Cheese Photographer”, has since become a well-known meme, which also inspired ALDI and its creatives to create new sequels.

The new commercials will be aired from the end of August to November, and will once again address ALDI’s diverse customer audience in an entertaining way with the basic message: low prices and high quality go hand in hand. The commercials have a more sitcom feel than traditional advertisements, while also featuring other aspects of retail in addition to the customer’s perspective.

“The new series, which builds on the previous successes of ALDI’s Cashier Story, offers both light entertainment and subtle education, while remaining true to ALDI’s values ​​and providing a suitable basis for the brand’s ongoing promotional communication,”

– said Dániel Csirke, Creative Director of Mediator.

Compared to the first Cashier Story films, ALDI also asked for the opinions of customers before filming. The acceptance of the advertising concepts and the filming of the specific spots were preceded by focus group research, during which the market research company NRC involved almost all age groups, from young people to pensioners, and in addition to the regular customers of the supermarket chain, it also interviewed those who shop less frequently at ALDI. Taking all this into account, the four new advertising spots were created, the first two of which will be broadcast nationwide on August 26 on more than 80 TV channels.