Walmart launching beta of customer behavior solution for suppliers

On Wednesday, June 5, 2024, the retail giant’s Walmart Data Ventures division is rolling out the beta version of Digital Landscapes, a new self-serve insights solution within the Walmart Luminate comprehensive data analytics product suite, designed to help suppliers understand shoppers better.

Until now, Walmart suppliers were able to make decisions based on insights gathered after a purchase had been made. Now, Digital Landscapes provides the ability to track online shopper behavior before a purchase.

According to Walmart, with Digital Landscapes, suppliers can learn where customers start their journey to find a product, when customers find a product, how a product compares to others in the category, and what a customer’s path to purchase looks like.

Suppliers can utilize the solution to analyze daily engagement trends and tracking sources that are driving traffic, such as searches on the Walmart e-commerce site and mobile app, external search engines, and social platforms.

Walmart first launched Walmart Luminate, which provides a unified picture of category performance and consumer trends at scale, in 2021. The company recently announced the international expansion of the Walmart Luminate platform, beginning with Walmex in Mexico, followed by Walmart Canada later this year.

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