Customer experience is the new competitive advantage in e-commerce

By: Trademagazin Date: 2025. 10. 22. 10:19

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Hungarian e-commerce grew by 15% in 2024, while international players such as Temu and SHEIN raised the competition to a new level. Customers now expect not only fast delivery, but also accuracy and flexibility.

Préda Máté

“It is very difficult to compete on price with large international players, so among domestic e-retailers, it is much less the price and more the customer experience that decides who will be the winner”

– emphasizes Máté Préda, DODO’s head of Hungary.

Time-window delivery allows customers to choose in advance exactly when they would like to receive their order, even down to the day and hour. According to a representative domestic research, 85% of customers prefer this option, and 79% prefer to shop in a webshop where this service is available.

DODO’s self-developed GAIA logistics platform optimizes routes in real time, so that couriers work precisely. The system already works with partners such as Decathlon, Samsung and Nespresso, increasing delivery efficiency.

There is also increasing attention to sustainability, and to this end, DODO is increasingly using electric vehicles and reducing its ecological footprint. Their goal is to make time-window delivery the new, convenient and environmentally conscious standard of e-commerce.