Less people buy OTC products in stores

By: trademagazin Date: 2009. 03. 24. 10:08

According to Business Superbrands awarded reseracher Szonda Ipsos, 95% of the Hungarian adults lay OTC products in pharmacies. But some of them are also open for other solutions.

90% of the internet user
Hungarians buy some OTC products (also vitamins and other food
supplement) regulary. In case of flu 77% of
Hungarians bought some OTC product.

40% of Hungarians lay
OTC products only from pharmacy, outside of it 37% buy in
druggiest's, 12% in hypermarkets and 7% at gas stations.